Executive Leadership

Karen Ideno is group vice president, sales, product & marketing for Mazda Financial Services. Ideno is responsible for all Mazda Financial Services' sales and marketing activities, including sales support, product development, market planning, branding, remarketing, analytics, and insurance operations.

Prior to her current role, Ideno led the product and marketing functions at a captive auto lender. She was responsible for all marketing, and oversaw the market planning, brand, loyalty, product development, sales, product and marketing analytics, retail and lease product operations, remarketing, and insurance products and operations departments.

Earlier in her career, Ideno held a variety of marketing roles, leading various product introductions and the launch of major online customer service and marketing platforms.

In 2007, the California State Senate recognized Ideno's contribution to corporate social responsibility activities, particularly for the youth of the Boys & Girls Clubs of East Los Angeles.

Ideno is a national trustee of Boys & Girls Clubs of America, as well as a member of the American Marketing Association, the International Association of Business Communicators, and the UCLA Alumni Association.

Ideno earned her Master of Business Administration in Finance and Marketing from Pepperdine University, and her Bachelor of Arts degree in Political Science from the University of California, Los Angeles.